The proposal written in response to RFP must be quite easy because the rules, regulations, and guidelines are clearly set in the RFP itself. However, with ‘cold’ business proposals, there are no specific guidelines for the targeted audience. The challenge is to create a very customer-centered proposal. You can consider the best rfp proposal writing coaching for your business.
Here are tips for writing ‘cold’ business proposals
Research, Research, Research! Without RFP to guide you, make sure to dig every little public information about your target audience. Use websites, brochures, case studies, annual reports, bulletins, etc. Go to your online library database and find out more about them. You want to know enough about them to anticipate their needs, and write proposals that discuss that need!
Pay them visits! If their location is comfortable, you can consider dropping their office/facilities. You may be lucky to observe something or ask questions that can reveal more interesting information about your audience’s needs and challenges Simple English! Your goal is to communicate not to impress. Eliminate the use of high words and technical jargon.
Differentiate between the features and benefits of your product, service, or idea. Be sure to provide as much detail as needed to persuade your audience that you are a valuable investment. Remember, features explain how your product or ideas work. Benefits explain what the audience is obtained from using your idea.